Orange For A Cause

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Following is an extract from on thier article entitled “Orange For A Cause”, as written by Alvin Uy, an EPCALM supporter. See part of the article below:

MANILA, Philippines–At the 2015 Manila International Auto Show (MIAS), on display were two orange super cars—the Jaguar F-Type and a Lexus RCF—at the lobby entrance of the World Trade Center.

The showcase was to show support for Epcalm Adult Leukemia Foundation of the Philippines, the only nonprofit organization of its kind in the country.

As the foundation marks its 10th year this coming month, it partnered with MIAS to highlight its advocacy to create and raise awareness on adult leukemia among the 110,000 visitors who trekked to the annual motoring event.

Orange is the globally designated advocacy color for leukemia, and having these orange sports cars strategically offered an attraction to car enthusiasts to learn more about the organization. Members of Epcalm who were present during the four-day event reported several visitors who made contributions and pledges to help the foundation.

According to the Department of Health, leukemia is ranked as the fourth cancer killer in the country.

The organization provides a personalized, practical and family-oriented support group for patients journeying through this disease. It has an army of volunteer staff to assist patients by offering their time and services with their special needs in their journey.

They also provide guided talks on the basic understanding of the disease in a relaxed family environment through telephone hotlines, Facebook and Twitter accounts to address questions about the disease as well as options of care.

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